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When W.K. Kellogg founded Kellogg Company in 1906, he had no way of knowing that his fledgling business would grow to become among the most recognized and respected companies in the world. All he knew was he wanted to help people enjoy a healthier, more nutritious breakfast — and he was determined to succeed. Although more than a century has passed and our product portfolio has expanded beyond breakfast, we have never lost sight of the principles put in place by our founder. Despite the ever more rapidly evolving landscape in which we compete today, Kellogg Company remains as committed to enriching the lives of our consumers worldwide. Our strategy is simple and is composed of four pillars: Win in Breakfast; Be a Global Snacks Powerhouse; Double our Emerging Market Engine; and Win Where the Shopper Shops. These pillars guide all that we do from the pursuit of acquisitions to the launch of new products. Underlying all these actions, however, remains our commitment to driving profitable growth. We invest in brand-building activities and innovation to increase sales and improve mix, we limit spending on overhead, and we increase profitability; it is this profitability that is then used to fund the cycle again. Our strategy and operating model are clear and they are driving focus and improved results. We are very proud of our company’s heritage, and are very excited about our potential.
Pladis is a global biscuit and confectionery company with operations in 120 countries across Europe, the Middle East, Africa, Asia and the Americas. The company is owned by Yildiz Holding, the largest food company in CEEMEA, and combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie`s and Ulker brands.
We offer well-crafted, locally-sourced, globally-inspired food in a warm environment of discovery and hospitality that connects people to each other and their community.
Chai Point is an Indian tea company and a cafe chain which focus on the tea-based beverages.