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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We have been in business since 2001. Based in Indianapolis, Indiana we actively support the online needs of over 2,600 clients in various industries. We began as a website design & hosting company. As the internet continued to become more sophisticated and our clients` needs grew, we expanded our services to website development, graphic design, marketing, social media and search engine optimization. We developed our design process to help our clients understand the complex nuances of websites. Clients who are developing a website with us are assigned a personal web designer who will help them set up their website. Our step-by-step process also helps our clients make informed decisions without being overwhelmed. The end result is a user friendly and professional website.
72andSunny has offices in Amsterdam, Los Angeles, New York, Sydney and Singapore. We create cultural impact on behalf of brands and have been recognized as one of Fast Company`s Most Innovative Companies for two years in a row, and are a two-time “Agency of the Year” winner for Advertising Age and Adweek. 72andSunny believes that creativity is the most powerful force in business. We are a platform for personal growth and creative self expression and have a mission to expand and diversify the creative class.
Moosylvania is an independent digital advertising agency recognized for its 50 Top Brands Millennial Ranking reporthttp://moosylvania.com/millennials/ and for www.moosetracker.com, a data source of 2,500+ digital case studies, free to the marketing industry.
The Urban League of Metropolitan St. Louis exists to empower African Americans and others throughout the region in securing economic self-reliance, social equality, and civil rights. The Urban League will be the catalyst for this change through advocacy, coalition building, program services and by promoting communication and understanding among different races and cultures. The Urban League of Metropolitan St. Louis, Inc. takes a holistic approach to economic empowerment and self sufficiency. Through community programs in three counties across the bi-state region, it helps its clients to climb out of poverty by helping them to meet their basic needs, providing educational excellence/equality and economic empowerment and encouraging civic engagement. The League’s Meeting Basic Needs Initiative provides clients in need with food, clothing and other life necessities while strengthening families and helping people become self-sufficient. The Education Initiative encourages and enables participants to apply learning to everyday situations, to embrace technology and to achieve academic excellence. The Economic Empowerment Initiative provides resources to strengthen individuals, families, and communities by improving and climbing the economic “ladder” to a better quality of life.