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Red Banyan Group is a strategic communications firm specializing in public relations, crisis management/ crisis communications and marketing. Red Banyan Group combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.
We are an innovative creative agency that makes and markets valued interactive experiences in an analog world. In the agency world, people often mistakenly use 'creativity' and 'innovation' interchangeably. Creativity is about having new ideas. Innovation is about doing things in new ways to create value. At AnalogFolk we believe that in the digital age, creating value is the most powerful way for brands to play a meaningful role in people's lives. Our people are core to the work we produce for our clients and contribute to our collaborative culture, which fosters innovation and our entrepreneurial sprit in everything we do. We reward them by providing an inspirational working environment, opportunities to move between departments and international offices.
UPshow is a consumer engagement platform built to drive the outcomes that matter most to your business. One small plug and play device transforms the TVs within your business into powerful marketing and entertainment assets. Visit upshow.tv to explore the possibilities.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
BendBroadband is a small cable operator in Oregon that is known for its progressive thinking on the technology front, including the 1997 launch of high-speed Internet, the 2008 conversion to an all-digital video platform and the 2009 rollout of HSPA+ wireless broadband over licensed spectrum to rural areas.