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Hybrid Theory is a new breed of digital services partner for brands and agencies, offering flexible consulting, hands-on support, and independent managed execution. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.
bevRAGE is a digital rebate promotion and engagement platform that is revolutionizing the alcohol industry. bevRAGE allows brands to connect and reconnect directly with consumers to acquire new customers and build loyalty. By making it easy for consumers to explore and save on alcohol brands, bevRAGE drives traffic to key accounts — both on-premise and off-premise. Unlike traditional mail-in rebate programs, bevRAGE provides brands with the ability to measure ROI through real-time analytics, and to gain relevant and targetable data on consumer behavior.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
For 30 years Vince Leonardo managed the in house tradeshow department at Rochester, New York based, Bausch & Lomb, one of the world`s largest suppliers of eye health products, including contact lenses, lens care products, medicines and implants for eye diseases. When the company decided to out-source the department, Vince started RES (Rochester Exhibit Services) and his first major client was Bausch & Lomb. Vince also opened an event company, LT Rentals, to serve both consumer and trade event business. Both businesses prospered and after 20 years, Vince turned the company reins over to his son, James Leonardo, who has led the growth of RES, becoming one of the nation`s top 50 tradeshow and event organizations – named by EVENT MARKETER magazine in their annual profile of top industry performers.
Equity Marketing, Inc. is one of the leading companies in the Business Services sector.