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MMGY Global is an integrated marketing firm focused on the needs of the travel, hospitality and entertainment industries.
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
Next Practices Group is an ecosystem of creative problem solvers and emerging technologies. We work together to unlock organizations and their growth opportunities.
Aki Technologies revolutionizes how marketers engage mobile consumers. Through Katana, an industry-leading, AI-powered moment marketing science platform, Aki offers unparalleled audience intelligence, interpreting every mobile data signal—including Aki`s proprietary audience data—to predict when and how a consumer is most likely to respond to a marketing message. Leading brands, including Amazon, Johnson & Johnson, Target, Toyota and Taco Bell, use Aki Katana`s insights, mobile ad targeting and optimization to dramatically improve impact on awareness, engagement and in-store traffic.
Schneps Media is an innovative local media company dedicated to being the leader in informing, entertaining and advocating for the communities we serve.