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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
We are a global creative studio.
Datalogix is the big data company connecting digital advertising to offline sales. We build digital audiences using verified offline purchase and activity data on more than 110 million households across CPG, retail, automotive, finance & demographic categories. Our 100% 1:1 offline to online matching guarantees advertisers the most accurate digital audiences. We help leading brands reach audiences of buyers across display, video, mobile and social and measure the offline sales lift resulting from digital marketing campaigns. We are based in Colorado, with offices in NYC, San Francisco, Chicago, Detroit, and London. In the last three years, Datalogix has created some of the industry’s biggest advancements in digital targeting and measurement and is recognized as the industry standard for accuracy and accountability. What’s more, within a two-year span, we doubled revenue and staff and expect to do the same in the next two years. We have created unparalleled career opportunities for DLX team members, too.