| Name | Title | Contact Details |
|---|---|---|
Piotr Pladzyk |
Head of Technology | Profile |
Ian Liddicoat |
Chief Technology Officer and Head of Data Sciences | Profile |
ZenithOptimedia is a leading global media services network with 250 offices in 74 countries. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Lactalis, LVMH, News Corporation, L’Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool. We are part of Publicis Groupe, the third largest communications group in the world.
After 20 years of hands on marketing experience as consultants, we knew that we could create a culture that is unique. At the center of our culture is the well-being of our consultants. We know that when our consultants are happy, it immediately transfers to our client engagements which in turn leads to our success. We are a collection of seasoned marketing consultants that are passionate about building mutually beneficial relationships with our clients and other consultants we work closely with. Our team approach has grown organically and is a staple of how we conduct business. We are trusted advisors to both our clients and to each other. Leveraging the ingenuity that our consultants bring to us is our “secret sauce”. “You never know where you will find your next beneficial relationship. I think that people invest time and energy into people they perceive can directly help them. Many networking forums focus on how to “get something” from the contact. I find that not only does it feel unsavory, it rarely works. The Golden Rule always works. I love results driven behavior, and remind myself of this rule often. When I am truly curious about individuals, about their lives, their work and personal motivations it connects me to them in a more meaningful way. Often those individual connections don`t appear to have any relevance to the work I am doing. However, consistently those people connect with me because they need something or even more astonishing they want to help me in some way.
5WPR is a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas. With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W`s team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine`s Best Workplaces 2022! The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
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