| Name | Title | Contact Details |
|---|---|---|
Mark DePalma |
Chief Technology Officer | Profile |
Tapstream is a marketing suite for mobile apps. We help some of the top apps on iOS and Android measure, engage, and grow their user bases. Attribution analytics and install tracking helps our customers measure the effectiveness of their app marketing enabling them to find the highest quality and most profitable users. Onboarding Links, offer a way to personalize a mobile apps new user experience ensuring the highest possible engagement and retention rates. Word of Mouth supercharges viral reach making it possible to acquire new users at a fraction of the cost of traditional mobile advertising. Tapstream tracks billions of campaign events every month on behalf of thousands of customers such as Microsoft, Turner Broadcasting, Twitch.tv, Yummly, Hootsuite, WebMD, and more.
Meredith Xcelerated Marketing (MXM) is a leading content-powered, customer engagement agency that provides fully integrated marketing for some of the world`s top brands, including Kraft, Lowe`s, Chrysler, NBC Universal, and Bank of America. Through its rich 40-year history, MXM has established itself as the dominant force in custom content and customer relationship marketing platforms. Strategic acquisitions in mobile, digital, social media and database analytics have significantly broadened the agency`s capabilities, and in October 2011, MXM expanded globally through a strategic investment in London-based Iris Worldwide. As a result of its rapid growth, MXM has recently been cited by Forrester as one of the pre-eminent customer engagement agencies and by Gartner as a top digital agency.
Every day, hundreds of customers around the world rely on Ooyala to maximize the revenue potential of every digital video asset on every possible device. Ooyala provides everything our customers need to connect with viewers on all screens: to package, manage, publish, syndicate, measure, personalize and monetize video. We offer the industry’s most comprehensive video solution, built for modularity to enable swift integration of best-of-breed components from the video ecosystem. Our open platform integrates smoothly with existing systems and allows partners to add components easily, enabling rapid development and deployment of sophisticated media workflows. In particular, our media logistics platform helps content holders to package and prepare all content - from video to advertising - for both on-air and online delivery. Our video platform helps clients build the largest possible audience online, while our ad serving and programmatic trading tools help them extract more value from that audience. That means more views, more efficient and effective programming, and more revenue through increased CPMs across all channels. Our video player automates and integrates viewer engagement data to customize the content, layout and advertising presented to each viewer, thus delivering a truly personalized and optimally monetized video experience. Ooyala’s personalization techniques are proven in the market to drive increased user engagement and revenue. Our award-winning analytics product, Ooyala IQ, provides multi-dimensional analysis of video consumption metrics in a sleek, easy-to-use interface that works seamlessly across desktops and mobile devices. Our clients get always-on access to the data that matters most to their business. Ooyala is a subsidiary of Telstra, the largest telecommunications company in Australia.
Analytic Partners is a global analytics firm that delivers highly-customized analysis, consulting, and software to improve sales, enhance marketing ROI, and support optimized resource allocation decisions in industry-leading companies. Through offices in Europe, Asia-Pacific, and the Americas, Analytic Partners provides world-class expertise and reach with localized analysis, delivery and client support.
Bullpen Strategy Group (BSG) is an insights-focused public affairs advocacy and strategic advisory firm specializing in analysis, communications strategy, and project management to help clients solve problems, grow, and manage risk. Beyond traditional ...