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tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.
Founded in 1998 and headquartered in Chicago, IL, eshots` event marketing data capture and insights offerings allow its clients to better target attendees so they turn into customers. We combine a team of experiential marketing strategists with a suite of proprietary data capture apps and measurement platforms to deliver actionable intelligence. Using these data sources, clients are able to improve their event experience, better target consumers, and demonstrate the impact of an event on their organization. We are proud to have some of the most respected enterprise brands as clients, including American Family Insurance, Ford Motor Company, Mercedes-Benz, Nissan, and the U.S. Air Force, to name a few. In 2019, eshots helped its clients capture 2 million consumer leads from over 25,000 event days.
Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.
The Lacek Group uses customer data to design, build and maintain loyalty and CRM programs for industry-leading clients like Carnival Cruise Lines, DuPont, Enterprise Rent-A-Car, Ford, Marriott, McDonald`s, National Car Rental, Starwood Hotels and Resorts, Verizon, and more. We also develop award-winning advertising and digital marketing campaigns for clients in the B2B and agricultural spaces, including DuPont USA, DuPont Pioneer Seed, DuPont Crop Protection and Chemours. We like to say we operate at the intersection of brands, data and creativity. And as a specialty agency of Ogilvy & Mather, we partner with the world`s most respected agency network to put new and innovative data-driven solutions to work around the globe.
At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.