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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA`s Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
Undertone executes and manages online advertising campaigns for leading advertising agencies and the marketers they serve.
We are a communications, creative services and digital strategy firm founded on three simple ideas: work with great brands, hire smart people, do great work. We seek opportunities to help clients crush competitors, upset the status quo and make history. If that describes your marketing goals, or you want to help us achieve those results for clients, please get in touch.
Dolphin Digital is a Texas-based programmatic OOH media firm that connects brands with their customers in a trusted, high traffic environment through their cloud-based digital signage platform.