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Strategic Value Publishing (SVP) is a custom media publisher that specializes in addressing the unique needs of advertisers who desire to reach a specialized audience ranging from government officials to various trade professionals.
At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
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Demand Media, Inc. (NYSE: DMD) is a diversified internet company that builds platforms across our media (eHow and LIVESTRONG.com) and marketplace (Society6 and Saatchi Art) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Demand Media`s custom content solutions (studioD) and diverse advertising offerings help advertisers find innovative ways to engage with their customers.
We are The Brandtech Group (formerly known as You & Mr Jones) and we build brands better, faster and cheaper using technology. We are a leading global enterprise level marketing technology group, and the largest global digital partner for some of the world`s biggest brands.