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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate`s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon`s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices.
McCann New York is the headquarters of McCann Worldwide, one of the world largest advertising agency networks with operations in over 120 countries. The agency opened in 1912 with Truth Well Told as its founding -- and enduring -- creative philosophy. As we have enhanced this strategy-based creative approach to keep it relevant in today’s multichannel brand communications world, we have strengthened our ability to unearth consumer insights, highlight behavioral brand truths, and create innovative multiplatform experiences that help our clients’ brands play a meaningful role in consumers lives.
Experienced B2B and B2C healthcare industry experts delivering marketing, communications, public relations and digital strategy and execution.