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ZenithOptimedia is a leading global media services network with 250 offices in 74 countries. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Lactalis, LVMH, News Corporation, L’Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool. We are part of Publicis Groupe, the third largest communications group in the world.
Ad Dynamics is the leading provider of market intelligence solutions based on comprehensive analysis of the advertising and promotional landscape. As a research-based thought leader whose reputation for client focus is recognized industry-wide, our business model is founded on strong client engagement backed by effective advertising market coverage, and insights driven by data.
Look Listen is the digital agency for leaders who "get it." For visionaries who get that collaboration, strategic imagination, and grit light up limitless possibilities. For brands that value the power of innovation, intelligence, and creativity. We are partners who use our passion for exploration to manifest the courage to build great things. We see ideas differently. We take a deeper look, listen more intently, finding the flow in the rhythm and the key changes of every great challenge. We use research, data, and expertise to cultivate the bravery that great ideas and bold innovations demand. Measuring their success and creating accountability is key to activating brands, inspiring loyalty, and growing businesses. When those great ideas happen, we don`t pat ourselves on the back—we work harder. We exist to transform innovative ideas into valuable and profound things. Together, we make ideas matter.
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is one of the world`s largest marketing communications networks. McCann Worldgroup`s operations are united across 120 countries by a single mission: to help brands play a meaningful role in people`s lives. This commitment focuses on creating work that earns a role in people`s lives by being interesting, evocative and useful. It`s powerful and effective creativity that helps clients grow their brands and businesses. To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).