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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Placemedia is a programmatic television advertising exchange. In partnership with numerous MVPDs and programmers, placemedia improves monetization of unsold or undersold ad inventory. Through ad inventory aggregation and set top box data, we deliver better targeting, thereby enhancing the value of ad inventory for our media partners. Placemedia`s sales and business operations are based in New York City with our Technology Group located in Salt Lake City.
Brand awareness and engagement for the modern age. Maximize your ad spend with a medium that is metrics driven, memorable, and targeted
Every day, hundreds of customers around the world rely on Ooyala to maximize the revenue potential of every digital video asset on every possible device. Ooyala provides everything our customers need to connect with viewers on all screens: to package, manage, publish, syndicate, measure, personalize and monetize video. We offer the industry’s most comprehensive video solution, built for modularity to enable swift integration of best-of-breed components from the video ecosystem. Our open platform integrates smoothly with existing systems and allows partners to add components easily, enabling rapid development and deployment of sophisticated media workflows. In particular, our media logistics platform helps content holders to package and prepare all content - from video to advertising - for both on-air and online delivery. Our video platform helps clients build the largest possible audience online, while our ad serving and programmatic trading tools help them extract more value from that audience. That means more views, more efficient and effective programming, and more revenue through increased CPMs across all channels. Our video player automates and integrates viewer engagement data to customize the content, layout and advertising presented to each viewer, thus delivering a truly personalized and optimally monetized video experience. Ooyala’s personalization techniques are proven in the market to drive increased user engagement and revenue. Our award-winning analytics product, Ooyala IQ, provides multi-dimensional analysis of video consumption metrics in a sleek, easy-to-use interface that works seamlessly across desktops and mobile devices. Our clients get always-on access to the data that matters most to their business. Ooyala is a subsidiary of Telstra, the largest telecommunications company in Australia.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.