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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Rock & Brews Restaurants is a casual dining chain founded in 2012 by Paul Stanley and Gene Simmons of the band Kiss, along with restaurateur Michael Zislis and partners Dave and Dell Furano. Based in Manhattan Beach, California, the restaurant features a rock-and-roll theme that enhances the dining experience. The menu offers classic American comfort food made from locally sourced ingredients, alongside a selection of craft beers with up to 24 options on tap. Rock & Brews creates a family-friendly atmosphere with amenities like play areas for children and spaces for adults to socialize, all while showcasing rock music videos on LED screens. The brand has expanded to over 23 locations across seven states, including California, Florida, and Texas, and is also present in airports and casinos. Rock & Brews appeals to a diverse customer base, from families to rock music fans, by combining quality food, craft beer, and a lively environment that celebrates the spirit of rock music.
Novae is a manufacturer of utility trailers, agricultural and commercial lawn care equipment. We remain true to our core values of quality, innovation, integrity and commitment, delivering great products and outstanding service. We are a dynamic growth company focused on developing a strong, professional, and collaborative organization with the mission to create value for everyone involved in our business.