Zoe Soon was Appointed as Vice President of Mobile at Interactive Advertising Bureau

Date of management change: September 09, 2019 

What Happened?

New York, NY-based Interactive Advertising Bureau Appointed Zoe Soon as Vice President of Mobile

 

About the Company

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

 

About the Person

Zoe Soon is Vice President of Mobile at Interactive Advertising Bureau. Previously, Zoe held various senior IT leadership roles in the industry.

 

Info Source

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Other IT executives who recently changed jobs as well: Weafer Vincent, Rasekh Ali, Usher Abe, Noveck Beth, Bowden Scott, Krouse Michael, Anthony Daniel, Leslie Josh, Anoop Rawle, O'Toole Jacqueline, Jacolow Sandy

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