| Name | Title | Contact Details |
|---|---|---|
Adriano Botter |
Global Chief Digital Officer | Profile |
POP was founded in 1996 by a group of creative technologists compelled to design breakthrough experiences for what was then a revolutionary new medium - the Internet. From the start, we coupled our aesthetic and engineering prowess with a collaborative, consultative approach that has enabled our work to make a lasting impact on our clients` businesses.
Not your fathers Madison Avenue agency. Were a creatively-led, tech-powered media agency built at the speed of culture for the marketing needs of today.
We partner with brands at the intersection of the digital and physical worlds where consumers desire meaningful experiences and convert their mental and physical currencies.
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA`s Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
Launched in 2007, Health Media Network (HMN) is the fastest growing point-of-care media company in the U.S. We deliver customized programming to highly-targeted audiences making it more relevant and appealing for patients and caregivers while they wait to see their physician. HMN reaches over 35,000 physicians and millions of patients and caregivers in the waiting rooms of medical offices and healthcare facilities nationwide. We provide education and health content utilizing 25 specialty health networks covering a range of topics that include condition management, treatments, preventative care and healthy lifestyle tips. All content is professionally written and reviewed by a medical advisory board. HMN programming is provided to physician's free-of-charge. And as the industry leader in television IP addressable technology, HMN is able to display specific health information in one waiting room and entirely different content in another waiting room. This allows for customized content by medical specialty and a targeted audience for marketers. HMN's 360 degree approach to the medical waiting room also offers in-office brochure distribution, a poster/wallboard network, mobile marketing and custom publishing services.