| Name | Title | Contact Details |
|---|---|---|
Adriano Botter |
Global Chief Digital Officer | Profile |
The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments
ZenithOptimedia is a leading global media services network with 250 offices in 74 countries. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Lactalis, LVMH, News Corporation, L’Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool. We are part of Publicis Groupe, the third largest communications group in the world.
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
5WPR is a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas. With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W`s team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine`s Best Workplaces 2022! The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
ENGAGE. EDUCATE. ENTERTAIN. You`ve done the hard part to get people into your business. What are you doing to market to them once they`re inside? That`s where we come in. Spectrio is one of the nation`s leading providers of in-store marketing solutions powered by content and technology. Known for cultivating highly-engaging consumer experiences through powerful, professionally-produced content, Spectrio`s Digital Signage, Overhead Music and Messaging, On-Hold Marketing and Wi-Fi Marketing technologies enable clients to engage, educate and entertain their customers across all touch points. Spectrio serves more than 90,000 locations, ranging from individually-owned businesses to Fortune 500 companies in nearly every industry.