| Name | Title | Contact Details |
|---|---|---|
Adriano Botter |
Global Chief Digital Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
eCommera is a cloud delivered software company that combines big data analytics, commerce and order management platforms to reduce friction, create seamless customer experiences and allow the world's most innovative retailers to leap ahead of competition. With eCommera, retailers across the globe are able to sell across any channel, fulfill from any location and do so profitably. The company serves over 70 retailers and global brands across 32 countries. In 2013 eCommera added to its DynamicCommerce and DynamicAction product portfolio through the acquisition of OrderDynamics one of the leaders in Order Management software. Today eCommera has offices in Asia, Europe and North America.
CJRW is an advertising agency that generates ideas to build brands, solve problems, change perceptions and generate success. We are driven by smart, passionate people who are committed not only to the prosperity of our clients but to the positive growth of the communities we serve.
Established in 1990, Xdesign is a marketing agency in Baton Rouge, LA, dedicated to creating and connecting brands to the consumer by any means necessary.
SpeakerBox Communications is a Vienna, VA-based company in the Business Services sector.