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On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
Canonball is a content marketing agency founded in 2008 and located in downtown Dallas, TX. We specialize in building brand experiences through inbound marketing, social media, blogging, paid media, and more. We believe that passion makes perfect, great content defines industry leadership, and delivery defines the experience. By taking client campaigns from concept to completion and tracking the results along the way, we provide a powerful canvas for brands in a world of clutter.
AmpLive is an audience development and targeting platform for enterprise marketers using live video. With the help of a massive (and growing) pool of data, AmpLive distributes live content across a network of high-traffic publishers at scale to reach a targeted audience.
Fishbowl helps restaurants leverage data to drive predictable sales growth. Fishbowl’s closed loop restaurant marketing SaaS platform is highly scalable and ingests data quickly from various sources, including email, SMS, social, online ordering, loyalty programs, reservations, and more. The analytics platform uses industry-specific proprietary algorithms to provide clients with actionable insights about guests, menus, pricing, media mix, and social media. The company serves over 60,000 restaurants with benchmarked solutions and best practices that address their key business challenges. Fishbowl manages the industry’s largest guest database with over 160 million opt-in members and has strategic partnerships with OpenTable, Coca-Cola, the National Restaurant Association, the Council of State Restaurant Associations, and the State Restaurant Associations. The company integrates its software with key third parties, including POS manufacturers.
Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with offices across North America, Matter works with the world`s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets.