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Founded in 1978, ALC has grown to become one of the industry`s leading privately-held providers of first-party data solutions. Headquartered in Princeton, New Jersey - and with offices across the U.S. - the company enables its portfolio of clients, including the leaders in virtually every business sector, to grow and improve bottom-line profitability through the innovative use of marketing information, segmentation, and broad selectivity.
Run with Scissors. Lead with Strategy. Taking risk is part of business – but nobody wants to poke an eye out. We help clients take calculated risk with thoughtful strategies that cut through the clutter and deliver results.
We work with the best brands, enterprise companies and start-ups around the world. We test and experiment with our clients to find a formula that drives results for their sales teams to develop long-term relationships.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.