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Mother was founded in London in 1996 by a group of creative, free-thinking individuals sitting around a kitchen table eating lunch. It`s here that the group decided that they were hungry – not for more sandwiches, but to do things differently. They wanted to break free from the shackles of traditional agencies and be 100% independent. To be free to do the best work possible, and not have to answer to any private equity firms, holding companies or indeed any other tentacle of the grotesquely swollen octopus of global capital. Today, Mother is still fiercely independent, but now there are over 500 like-minded people in our family, with offices across London, New York, Los Angeles, Shanghai and the oddly Shoreditch-based continent of South America. All with kitchen tables in them. And all with people sitting around them that come to work everyday to make the best work they possibly can. Come on in. Everybody who is passionate about great work is always welcome at our table.
20 years of transformation, change, innovation, and adaptation. We saw tech emerge and disappear, trends come and go and customer expectations change and grow. Today more than ever, our clients count on us to be new every day. As an innovation partner, they rely on our experience and expertise dealing with continuous transformation and resilient adaptation. We help them answer and exceed customer expectations in an hyper-personalized landscape, keep them on the offense, and have their brand differentiate through customer experience. From 20 years till now, and from offices in Rotterdam, New York, and San Francisco, we can proudly say we are still living our mission: Transforming brands through exceptional digitalism.
What started out 90 years ago as a company selling sales order books in West Michigan is now a diverse group of companies and technology brands. We are a client-centric organization with global partners and extensive capabilities. Because of our breadth of experience and agile approach to business, we are able to offer solutions to our clients that very few organizations can.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
Mspark is the nation`s dominant provider of direct marketing services to rural consumers. We combine analytics with data-driven direct mail and digital solutions to target the consumers most likely to buy your products and services. Mspark has partnered with clients to deliver reliable advertising solutions since 1988. Our portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States.