What Happened?
New York, NY-based Proclivity Systems appointed William Baxter as Vice President of Technology.
About the Company
Proclivity enables online retailers to execute revenue-generating, direct marketing campaigns based on their customer's individual valuations and forecasted willingness to buy. Proclivity accomplishes this by gathering all of a retailer's consumer data into its unique Consumer Behavior Bank, scoring each consumer and generating individual valuations by product. Marketers can use this information to easily create and launch highly targeted campaigns through the consumer's preferred channels, with success metrics in excess of 20% revenue lift and 300% ROI. The Proclivity platform also helps retailers retain existing customers and acquire new ones. For more information, visit www.ProclivitySystems.com.
About the Person
Prior to joining Proclivity Systems, Baxter served as Managing Member at FocusDB, a provider of non-relational database systems for high-speed querying of event data. In his role as Vice President of Technology for CheetahMail, trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide, Baxter played a pivotal role in taking the company from its beginning phases to sale, developing the company?s core infrastructure, as well as internal technology that led directly to CheetahMail?s second generation product
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