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Temu is an online marketplace operated by PDD Holdings, which also owns the well-known Chinese e-commerce platform Pinduoduo. Launched in the United States in September 2022, Temu has quickly expanded to 49 countries, including Australia, New Zealand, and several European nations. The platform offers a diverse range of products, such as fashion items, home goods, toys, and electronics, often at competitive prices with discounts of up to 90%. Temu employs a consumer-to-manufacturer (C2M) model, facilitating direct sales between manufacturers and consumers. This approach helps align product offerings with consumer preferences while keeping costs low. Temu is recognized for its free shipping and returns, enhancing the shopping experience for users. By the end of 2023, Temu had reached 100 million active users in the U.S. and became the most downloaded app globally, reflecting its growing popularity in the e-commerce space.
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