| Name | Title | Contact Details |
|---|---|---|
Larry Mickelberg |
Group President of Technology and Engagement | Profile |
Jo Ann Saitta |
Global Chief Digital Officer | Profile |
Mike Venezia |
Managing Director, IT Services | Profile |
Kristina Breux |
Director of Technology | Profile |
Paul Mabray |
Group Director of Technology | Profile |
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Ballantine Communications Inc. is a privately held, U. S. based company with over 60 years of experience in the news and entertainment media products and services industry. The organization operates across print, video, and digital platforms and employs approximately 200 employees that work at The Durango Herald, Directory Plus, BCI Media Services, 4 Corners TV, Cortez Journal, Mancos Times, Pine River Times, 4 Corners Expos, Adsperity, and other businesses within the organization. As an organization with a long legacy and a highly sophisticated model, Ballantine Communications imparts innovation into every area of the organization, develops a diversified product that meets a wide demographic and advertising base, and continues to be a forerunner in digital media advancement.
Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching all multicultural audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by building a diverse company and unlocking multicultural audiences through data and authentic creative and content.
Centra360 is a specialist in developing surround-sound marketing solutions to activate your Brand in the digital and physical world. Founded in 1996, Centra has developed relationships with some of today`s leading companies across a wide range of industries including CPG, wine and spirits, automotive, airline and media entertainment. Our flexible, customizable model enables us to fill critical in-house and external resource gaps in the ideation and implementation of offline and online promotions, events and in-store marketing campaigns.
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