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iome provides a digital platform for targeted location-based advertising, discounts and brand marketing. It delivers internet and mobile services that link activities, interests, locations, routes and places so consumers can plan, book, save and share - all based on their preferences and where they are at any time.
Dunnhumby is the world`s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley`s, Coca-Cola, Macy`s, Procter and Gamble, and PepsiCo.
Advertising can be the beginning of a beautiful relationship. All it takes is recognizing the value of a person`s time for what it is, honestly and directly, and making sure the time you spend together is enjoyable—just like any other relationship in life. Consumers are more valuable to brands who treat them like partners. Dabbl exists to make this possible, at scale.
Nexxen is a company that provides a unified end-to-end tech stack for advertising, empowering businesses to use digital and Connected TV in a way that matters to them.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.