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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
ForwardPMX is a global data and technology driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry`s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy and performance solutions that reach people all over the world. By pairing people with data-led process and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem solving. ForwardPMX is a proud member of The Stagwell Group.
We are the industry`s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, we create big transformative ideas that drive change. With over 700 employees, we have an entrepreneurial spirit, with scale and best-in-class capabilities all under one roof.
inPowered is the content amplification platform of choice for the world`s leading brands. The company is headquartered in San Francisco with offices in New York and Toronto. Today there is more information and greater access to that information than ever before. But it is increasingly difficult to find credible information from trusted third-party sources in an ocean of ads and branded content. inPowered is changing that. At inPowered, we help brands discover and amplify credible, trusted content so that they can contribute to a more informed marketplace. And when you help educate consumers so they can be better informed, you establish your brand as one worthy of consumers` trust. As a result, consumers can easily cut through the noise and get access to the most credible information, enabling them to make more informed decisions.