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Merkato is an independent full-service communications agency with particular strength in food, nutrition and lifestyle. We work with some of Canada’s top corporations, not-for-profits, industry associations and government agencies. Our senior team of highly qualified communications professionals is committed to delivering outstanding results with passion, creativity, and integrity. At Merkato, we have created a culture that is fun, approachable and collaborative; and we treat each other and our clients like family. Merkato launched in December 2012, after 15 successful years as the senior communications group with Trillium Corporate Communications Inc.
On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can`t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It`s having the fresh perspective and raw energy to bring something into the world that no one`s ever seen before. We`re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts. We believe in people, product, and profit, in that order. For us, people always come first. They`re the soul of our agency. It takes awesome folks to make awesome work. That`s why we make sure everyone who comes through the door is as great as the people who are already here. It`s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can`t make the unexpected if you only work with the usual suspects. By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach`s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. So, come be part of the magic.
With headquarters in Durham, North Carolina, and offices in New York and Los Angeles, McKinney is a modern integrated agency dedicated to unleashing untapped potential for our people, our clients, and the world around us. Being in Durham provides mass market insight while also giving us access to the city`s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture and entertainment. No matter the location, at McKinney, you`ll find a group of creatively driven, passionate people with diverse talents. Insightful strategy, planning and analytics shape our creativity, while everything from social media integration to content creation to a dedicated experiential marketing team bring it to the world. Its influence is unmistakable.
Cast Iron Media is a premier sports and entertainment solutions company, tailoring custom programs to meet the needs of its partners by engaging fans around live sports, watching at home and at the event. SportStream Live, a collection of live games running on popular on-demand services, offers live inventory to fans who watch MLB, NBA, NHL and NCAA games on Connected TV. CrowdConnect Live provides expertise activating experiential marketing programs and national branding campaigns across all of sports and entertainment, supplemented with an owned and operated DOOH network in MiLB and NASCAR.