| Name | Title | Contact Details |
|---|---|---|
Prasanna Prasad |
Chief Technology Officer | Profile |
RTC Industries is one of the leading companies in the Business Services sector.
Combining the power of our people, technology, best practices and global supply partners we deliver specialist marketing services to some of the world’s most dynamic and recognisable businesses.
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world`s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI`s marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. This highly integrated approach to client business substantiates the agency`s focus on being "The Planet`s Most Interesting Agency." WI is headquartered in Chicago and Los Angeles, with additional offices in New York, and Miami.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Positec is a company built on a passion for innovation, best-in-class customer care and a commitment to make a difference in the world. Positec is a new breed of global company engaged in the manufacture and marketing of power tools, lawn and garden equipment and accessories, which are sold around the world to professional contractors and home improvement enthusiasts. Since its founding in 1994, Positec has achieved industry-leading growth and employs almost 4,000 people in 12 countries to become a truly global competitor in the power tool industry.