| Name | Title | Contact Details |
|---|---|---|
Prasanna Prasad |
Chief Technology Officer | Profile |
TUNE delivers the most complete set of products for marketers to drive superior results in mobile and beyond. Manage marketing campaigns, engage the right audiences, optimize app store performance, and grow your business with the partners and channels that make it possible. The TUNE Marketing Console empowers marketers to measure their mobile marketing campaigns, gather insight, and engage their users through one, integrated solution. Accuracy, transparency, and efficiency are critical in marketing which is why the TUNE also integrates with and builds technologies (like HasOffers) that power marketers` agencies, ad networks, and other partners. As the most adopted measurement and attribution platform for the top 100 grossing apps across iOS and Android, TUNE is trusted by brands like Expedia, Sephora, Starbucks, and Amazon, ad platforms like Doubleclick, AOL, and Fiksu, and martech like Google Analytics, Adobe Marketing Cloud, BlueKai and many more. Headquartered in Seattle, Washington, with over 350 employees in nine offices worldwide, TUNE`s solutions are globally recognized as the most innovative, reliable, and best supported in mobile marketing.
Cloud Media Center (CMC), based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers. The result maximizes collaboration — unleashing next-level ad campaign synergies. CMC`s next-gen platform and best-in-class dashboards — built by former Intel developers — provide AI-based microtargeting on the frontend, and real-time, easy-to- understand analytics on the backend. Content producers, advertisers and publishers will have all the tools and data needed to optimize campaigns — and do it with speed and granular accuracy.
Invoke conducts large-scale online research events that combine qualitative perspectives with quantitative sample sizes. Clients participate as the research unfolds in real-time -- reviewing responses, conducting 1:1 chats and inserting on-the-fly questions. Patented technology allows Invoke to manage up to 500 participants simultaneously - including the ability to analyze the results and conduct additional probes in real-time. Participants remain engaged for up to 90 minutes. Clients know first-hand that no other methodology can match the excitement of participating in the LIVE research event as it unfolds — or of the speed and confident decision-making that Invoke enables.
Founded as a media company by Houston Harte in 1923, Harte Hanks has always been right there in the hands of the consumer, observing and learning why people do the things they do. With an average employee tenure of 10 years and an average client tenure of 12 years, we`ve always had our partners` backs, helping them navigate the consumer marketing landscape. Today`s consumer operates in real-time behavior, discovering, buying and advocating with the flow of the feed. The lines between home, work and away are gone—we work at home, shop at work and connect everywhere we go. Businesses must be ready and able to respond to this force of instant behavior. At Harte Hanks we`re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.