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Performance Art is a multinational specialist agency that brings together the powers of data, technology and creativity to build brands – and unlock transformational customer experiences at scale. We exist to help brands around the world make the highest performing work, in the most creative way.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
Creating a more personal relationship between businesses and people by closing the data gap and allowing you to create actionable marketing strategies.
MERGE is an ad agency with an uncommon combination of strategy, creativity and technology. The name MERGE reflects our belief that collaborative approach across all disciplines leads to more effective and creative work for our clients. We`ve helped companies across a range of industries, from Fortune 500`s to startups.
Zeta Interactive is a company with a heritage of innovation and a future of leadership. Founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company has built an unparalleled Big Data marketing platform – with 350 million + consumer records at the core – through a series of strategic acquisitions and organic business moves. The company’s set of proprietary assets and capabilities powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. Headquartered in New York City, Zeta employs more than 500 professionals across the Globe. The Company operates ‘Centers of Excellence’ in NYC, Silicon Valley, London and Hyderabad, India and has satellite offices in Boulder, Tampa, Washington DC, Madrid, Amsterdam and Bristol, UK.