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FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).
Arbitron Inc. is one of the leading companies in the Business Services sector.
TRAFFIQ (www.traffiq.com) is an end to end digital media planning, buying and management platform.
Welcome to GTB. We`re an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution.) Until very recently we had three names. Team Detroit. Blue Hive. And Retail First. They were great names, but, we thought, wouldn`t one name be easier? GTB is home to 2,800 talented people working across the globe in over 40 locations for clients such as Ford Motor Company, Ford Dealers, Johnson Controls, and Purina.