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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Preston Spire is an advertising agency that focuses on creating work that is welcome in peoples lives and built upon an overt and motivating purpose-driven foundation.
Strategic Value Publishing (SVP) is a custom media publisher that specializes in addressing the unique needs of advertisers who desire to reach a specialized audience ranging from government officials to various trade professionals.
For 30 years Vince Leonardo managed the in house tradeshow department at Rochester, New York based, Bausch & Lomb, one of the world`s largest suppliers of eye health products, including contact lenses, lens care products, medicines and implants for eye diseases. When the company decided to out-source the department, Vince started RES (Rochester Exhibit Services) and his first major client was Bausch & Lomb. Vince also opened an event company, LT Rentals, to serve both consumer and trade event business. Both businesses prospered and after 20 years, Vince turned the company reins over to his son, James Leonardo, who has led the growth of RES, becoming one of the nation`s top 50 tradeshow and event organizations – named by EVENT MARKETER magazine in their annual profile of top industry performers.
With more than 35,000 associates generating over $65B in annual sales throughout our 70 offices, Advantage Sales and Marketing is the premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. ASM`s customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, sporting goods, consumer electronics and home center channels.