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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
At Undertone, our mission is to make digital media, in all its current and emerging forms, work as a platform for creating brand experiences that build equity, community - and business. We call it Unmissable Advertising - and we do it by combining the best creative, context, people and technology. Our growing, global team includes the brightest, most creative and passionate thinkers and doers in the industry. Our people win awards for the service they provide and the products they create. We’re proud to have been recognized as a ‘best place to work’ because of our unique culture, robust training and development opportunities, and commitment to not only getting the job done right but having fun while doing it. The moment you walk through our doors, you get a sense of the vibrant personalities that make up our award-winning organization. Working at Undertone gives you the opportunity to shape the future of digital advertising, and the individuals who work with us are experts in their fields and passionate about their roles. We work within a rapidly progressive industry where continuous education is a must, and we recognize and support that premise. We’re committed to training and developing our team as well as bringing in new talent to lead and support the organization. If our values and aspirations fit with your beliefs, then we want to hear from you. Start your search today by taking a look at our current openings.
B2B Lead Generation Agency Specialized in Email marketing, Digital marketing, Lead generation, Sales Leads, Whitepaper/Webinar Promotion etc Location UK
Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.