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PocketMath was started in 2011 by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several prototypes, and countless meetings, PocketMath was born as a mobile demand-side platform (DSP) to bid for mobile app and web inventory in real-time (RTB). You can find PocketMath all around the world. Click here to see where!
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA`s Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
Our digital agency is purpose built to help companies who believe customer experience is the defining strategic imperative of our day. We dream big, build beautiful, measure confidently, and optimize obsessively. End-to-end is just the beginning. Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.