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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Deutsch has been recognized as one of the most innovative, full-service advertising agencies in the United States. Producing award-winning and results-oriented campaigns for clients like Taco Bell, Volkswagen, Samsung, PNC, Dr. Pepper, Jägermeister, Sherwin-Williams, Target, 7UP, PWC and Outback Steakhouse, Deutsch is at its core a business-building machine. With offices in Los Angeles and New York, Deutsch employs nearly 1,000 people and specializes in digital, design, full-service production, multicultural marketing, media planning and buying, search, PR, communications planning, experiential and data analytics.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine`s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
Cheetah Digital is an enterprise cross-channel marketing solutions provider that is dedicated to marketers. Our unique combination of data, analytics and services helps companies solve complex marketing challenges and drive exceptional results.
Tailor Brands is putting an in-house designer in every business across the world!