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Don`t buy media, buy your audience. We can help you to find your audience faster and more accurately, targeting only the audience you know is in market and has some propensity to buy your product. Our goal is to help you get better results with less media budget. We are the next generation of media agency. We help companies use the data already available to them to optimise their media investment. If you are tired of getting the same response from your media agency, or just know there must be a better way, then please give us a call. We`ll make it happen. We have offices in Sydney and Brisbane and we`d love to hear from you.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
Grey Matter is a B2B Marketing Agency That Blends Both Inbound Marketing & Sales Enablement, Transforming How Companies Grow.
Ai is the independent, UX-led digital agency who knows what moves people. Our research-generated insights help us reinvent how organizations interact with customers, prospects and employees. By focusing on the total human experience, we’ve created award-winning sites for clients like Lowe’s, MetLife, Saks Fifth Avenue, Schwinn, Citi, Tourneau, and Time Inc. We’re a Crain’s/AdAge “Best Place to Work” in NYC two years running. We love dogs and piglets.