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Interpublic is one of the world`s premier advertising and marketing services companies. Our agency brands deliver custom marketing solutions to many of the world`s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing. Our client solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. With offices in over 100 countries, we can operate in a single region or align work globally across all major world markets. Interpublic employs approximately 50,200 marketing professionals. Based in New York City, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relations and initiates, manages and approves mergers and acquisitions. In addition, we provide limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
Cloud Media Center (CMC), based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers. The result maximizes collaboration — unleashing next-level ad campaign synergies. CMC`s next-gen platform and best-in-class dashboards — built by former Intel developers — provide AI-based microtargeting on the frontend, and real-time, easy-to- understand analytics on the backend. Content producers, advertisers and publishers will have all the tools and data needed to optimize campaigns — and do it with speed and granular accuracy.
Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Our social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove social ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.
ITC is an industry-leading one-stop, turnkey corporate messaging solutions provider. Our productions influence perceptions and motivate actions among our clients` most important audiences. Founded on the premise that meetings deserve the same attention to detail, the same production value and the same state-of-the-art equipment as professional theater productions, ITC creates a strategic platform on which content, creative, production and technology are built. Our ability to take a project from inception to completion, via our in-house capabilities and talents, has won ITC a reputation of being a premier one-stop shop within the industry. With a full-time staff of producers, technical directors, creative directors, graphic artists, video directors, editors and technicians, ITC gets the job done right. In addition to our talented staff, ITC uses our own state-of-the-art equipment and staging, as appropriate to the job. We are constantly investigating the latest technologies and innovative techniques to provide our clients with an event that is technically superb and strategically informative.
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world`s most iconic brands including Sonos, Cox, LG, Hilton, Levi`s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.