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We believe the way agencies find and engage with talent needs to change. For the good of the work and the good of their businesses. We believe that fully employed doesn`t always mean fully engaged. And that there are true rewards in working for the many rather than working for the one.
Vindico makes video easy. More than an ad server, Vindico is the first buy-side focused solution dedicated to the unique challenges, complexities of video.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Nickelytics democratizes OOH Ad buying by leveraging an extensive pool of `ready-to-engage` assets that can be managed, deployed, and measured through our self-service portal. We make launching out-of-home advertising as easy as putting up a Facebook ad, solving the modern outdoor marketing puzzle for national brands and local advertisers.
2112 Communications is a company that provides advertising and marketing services to clients in the investment, insurance, financial services, not-for-profit, and technology industries.