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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data. Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data. Based in Austin, Texas, Umbel was founded in 2010 by Higinio ("H.O.") Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
Our company, approach and people are centered on helping clients become—and remain—relevant in an increasingly noisy and turbulent environment. Relevance moves people from passive to involved and compels us to act. Conventional communication agencies work to change minds – what people think. At Brodeur Partners, we change behaviors – what people do. We deliver transformative ideas that move people from disengaged to engaged, from waiting to involved, from curious to committed, from sitting on the sidelines to joining in, from not spending money to buying, from apathy to outright passion.
Combining the best in local content and community with cutting edge social media technology to build the next generation of team and affinity properties.
Budco is a marketing services company that was established in 1982, working with Blue Chip companies as an outsourcing provider and help them design and execute strategies to build and enhance relationships with their key business and consumer audiences.