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Calise Partners has developed a verifiable Single Source of Truth with AdScience®. This proprietary data management platform was developed with one goal in mind – to measurably improve quality leads and drive customer growth for our clients. Simply put, we connect the dots between complex data, custom insights and multi-channel media.
The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we`re free to focus solely on our work. Which is good, because there`s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn`t a form of branding at which The Richards Group doesn`t excel.
Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso`s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands. Kinesso will offer a global footprint across 38 offices providing coverage to 70+ markets.
Crayon is inspiration, insights & market intelligence for the world`s best marketers. Crayon tracks more than 37 million pages across 4 million companies. We use artificial intelligence to generate insights & help marketers get leverage.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.