| Name | Title | Contact Details |
|---|---|---|
John Winslow |
AVP, Information Technology | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Influicity empowers the media industry with the platform to search, book, measure and collaborate with influencers on YouTube and across the social media universe. The company is redefining what it means to be in the modern day media business, with its industry-first marketplace and platform, designed for the 21st century. Influicity makes it simple and scalable for all players - marketers, media buyers, ad sales teams, productions companies, publishers, talent reps, studios, and others - to collaborate with the growing population of content creators and distributors.
Integrated Merchandising Solutions is a diverse landscape. We`re interested in creative thinkers; whether you`re a designer, a procurement specialist, a logistics whiz or a data scientist. We reward our team with an exceptional work/life balance, great benefits and exciting work. 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼: IMS represents leading brands at the point of purchase – in store, online, and behind the scenes – including digital and traditional signage, print and POP, branded merchandise, and more. Our marketplace is solution agnostic, so our clients achieve best execution at lowest price throughout North America. Our integrated platform (planning, procurement, freight, warehousing, kitting, fulfillment, field execution, analytics, and program management) empowers our clients to stay at the strategic level, knowing that we can help turn their marketing vision into a reality. 𝗛𝗼𝘄 𝘄𝗲`𝗿𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱: IMS is wholly owned by Omnicom Group (NYSE: OMC), an inter-connected global network of leading marketing communication companies.
República is a leading independent cross-cultural agency that is fearlessly redefining what it is to create relevant, enduring connections between brands and consumers across language and culture – all the while nurturing lasting client partnerships and forging an identity of altruism and boundless creativity.
Butler, Shine, Stern & Partners is an agency headquartered in Sausalito, California, providing services in advertising, online content, experiential marketing, web development, data analytics, integrated communications planning, and strategic brand consulting.