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A global powerhouse of creative talent, we help clients understand and reach audiences, build brands, sell products and services, grow their businesses and prepare for the future.
The Lacek Group uses customer data to design, build and maintain loyalty and CRM programs for industry-leading clients like Carnival Cruise Lines, DuPont, Enterprise Rent-A-Car, Ford, Marriott, McDonald`s, National Car Rental, Starwood Hotels and Resorts, Verizon, and more. We also develop award-winning advertising and digital marketing campaigns for clients in the B2B and agricultural spaces, including DuPont USA, DuPont Pioneer Seed, DuPont Crop Protection and Chemours. We like to say we operate at the intersection of brands, data and creativity. And as a specialty agency of Ogilvy & Mather, we partner with the world`s most respected agency network to put new and innovative data-driven solutions to work around the globe.
Founding partner, Dave Wilson, owned and operated his first Ford Dealership in 1977. As a new Ford dealer his main focus to drive customers to his dealership in the small town of Preston, MD was to use effective marketing. With only traditional advertising and marketing tools at his disposal, he was able to quickly turn Preston Ford into a top competing Ford dealership in his region (notably breaking the Top 100 Ford Dealership in the Nation before the internet surge). Fast forward to 2009, Dave made a commitment to drive Internet business for his Automotive Group and become a real contender. He brought in other iFrog Digital Marketing Founder, Brent Durham, to head up his Internet initiative. Over the next couple of years they were able to break sales records, grow a strong Internet presence, and master the basics of Automotive Digital advertising and marketing. After working with several other Automotive Digital Advertising and Marketing Agencies, they decided to bring everything in house. Doing so allowed them the freedom to take their digital advertising and marketing to a whole new level and resulted in the best year over year sales increases in the history of Preston Automotive Group. This led to the creation of iFrog Digital Marketing in order to help automotive dealerships beat their competition and so that both Brent and Dave could pursue their passion of advertising and marketing.
Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy’s SDK is embedded in more than 270,000 apps with a global reach of more than 520 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo.
The largest female-owned full service agency in America.