| Name | Title | Contact Details |
|---|---|---|
Michael Yudin |
Chief Platform Officer | Profile |
Norbert Tamas |
Chief Technology Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, social, retail, product innovation, brand development and business consulting for the connected age. R/GA has more than 2,000 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE: IPG), one of the world`s largest advertising and marketing services organizations.
Magnum Broadcasting offers a variety of popular radio stations that play a wide range of music. So if you like rock, country, 80s/90s or a little bit of everything, Magnum has a station for you.
Grizzard Communications Group is a leading direct marketing agency for nonprofit fundraising. We work with more than 1,400 organizations throughout North America. Our specialty is developing integrated, multi-channel fundraising strategies that create more passionate donors. We combine industry-leading research, analytics, strategy, digital operations, creative and production, while maximizing ROI and sustainable results. Since 1919, Grizzard is proud to have helped our partners raise more than $4 billion to make the world a better place. Grizzard`s agency services include strategic planning, media, research and analytics, production and fundraising: annual giving, new donor onboarding, monthly sustainer, planned giving, lead generation, donor reactivation and more.
Burdette Ketchum (http://www.burdetteketchum.com/) is an integrated marketing communications firm for companies on the grow. We empower innovators, challengers and rethinkers. Emerging growth, early-stage companies with big ambitions. Those determined to change the game.