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Founded in 2008, F Street Group invests and maintains ownership stakes in number of iconic Milwaukee-based businesses, as well as companies across the US. While you may not recognize our name (yet), you can be assured you`ve likely spent time with some of our brands. Our goal has always been to help support and build the communities we operate in through the work we do and the businesses we invest in. We`ve got some exciting projects in the works and we hope you`ll check out all that our group has to offer.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
MDC PARTNERS IS THE PLACE WHERE GREAT TALENT LIVES MDC Partners is one of the fastest-growing and most influential marketing and communications networks in the world. Our agency partners leverage technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for over 1,700 clients worldwide. We are a partner company, not a parent company, with a unique model of alignment dedicated to empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients. Our Perpetual Partnership® model fuels the entrepreneurial nature of our agency partners, and provides collaboration and continuous support to ensure that each partner achieves their greatest ambitions. MDC Partners empowers talented, passionate and creative thought leaders to deliver breakthrough ideas on behalf of the world`s most ambitious clients. We believe that the differences among us fuel innovation and drive us to achieve extraordinary results. We take great pride in a work force with rich diversity of age, race, ethnicity, gender, nationality, sexual orientation, ability and background. As a network, we seek out a skilled and varied talent pipeline, invest in programs that help develop diverse talent for the future benefit of our industry, and strive to create an inclusive environment where all employees can bring their full selves to work.
PointRoll Since 2001, PointRoll, a Gannett Company has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences.
Medicx Health provides commercialization of data and analytics software and services that enable pharmaceutical and healthcare brands to better profile, reach and engage with target audiences and maximize the value of marketing investments.