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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities. Playwire Media`s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company`s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company`s community has over 250 million unique visitors monthly in over 200 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe.
The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we`re free to focus solely on our work. Which is good, because there`s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn`t a form of branding at which The Richards Group doesn`t excel.
The Resource Group is one of the leading companies in the Business Services sector.
We are a people company. We believe in the unmatched, incredible ability of people. To shape the future. To create something remarkable. To learn. To imagine. To unite. To change the world. But most people are capable of so much more than they think. We exist to unlock that untapped potential.