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Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso`s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands. Kinesso will offer a global footprint across 38 offices providing coverage to 70+ markets.
At Influenster, influence is currency. Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews. Influenster partners with brands to sample products to targeted subsets of our social media-savvy members. In turn, members test and review those products on their social networks, essentially becoming ambassadors for the brands. Our gamified platform encourages members to answer market research surveys, write product reviews, participate in challenges, and ultimately develop intimate relationships with brands and products relevant to their lifestyle.
WhyteSpyder – Ecommerce Experts: We recognizes that suppliers and retailers need the right products, data, content, information, and strategic direction in a timely and cost-effective manner to satisfy the omnichannel shopper, and each of our team members are committed to helping our clients achieve their goals. Our knowledge of UX Design and SEO expertise help businesses and suppliers grow online organically. We have been working with Walmart for years - we know what we are doing and have built the perfect formula for success in this space.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
MediaLink is a leading advisory firm helping to drive competitive advantage in this new disruptive business environment. We provide counsel to clients in the marketing, media, entertainment, and technology industries. We`re next-generation because the company`s 50+ employees all have significant operating experience in media, marketing, advertising, technology and entertainment. We`ve walked in our clients` shoes – seen the opportunities and the challenges of their jobs. We`ve lived them. We deliver strategy with the best of them – we often compete with the traditional consulting firms -- but always with a bias toward pragmatic action because we`re operators by trade. And if you need us to, we assist with the implementation and execution of the strategy we recommend. We`re not afraid to get a little dirt under our fingernails.