What Happened?
Montvale, NJ-based Media Crossings has Appointed Ted Yang as Chief Technology Officer
About the Company
MediaCrossing is the leading independent digital media trading specialist that is reinventing programmatic buying and selling. MediaCrossing makes automated digital media guaranteed and real-time buying and selling easier, more effective, and more efficient for publishers, marketers and agencies. MediaCrossing eliminates inefficiencies in the digital media buying process by delivering exceptional value, execution, transparency, results, and liquidity in display, video, social and mobile tradable ad inventory with other channels in development. Powered by its innovative, proprietary MX Platform offering trading, data, analysis, and reporting, MediaCrossing’s managed service platform precisely identifies prospective and in-market audiences, values available ad inventory on a per impression basis, and executes the trade at the right price for less. Reporting is available in-market and at campaign-end with 100% end-to-end auditability. MediaCrossing uses this proprietary technology and a unique blend of disciplines to plan, execute, measure, analyze, and optimize digital ad campaigns that deliver relevant messages on behalf of marketers and agencies while improving publisher monetization, enhancing eCPMs and sell-through. The goal throughout is to reduce waste while improving performance for both buyer and seller transparently. Unlike others, MediaCrossing may take principal positions in ad inventory to deliver measureable performance on behalf of publishers, marketers and their agencies, thus assuming the risk of unsold inventory for the benefit and liquidity of its partners. Backed and led by some of the world’s leading trading innovators, MediaCrossing’s world-class team of hands-on employee-owners offers proven, successful and specialized media, technology, marketing, and financial expertise from both Madison Avenue and Wall Street in the U.S. and in EMEA. MediaCrossing: where Madison Avenue client focus, media savvy, and marketing science meet Wall Street innovation and trading best practices.
About the Person
Former Managing Partner, Stamford Innovation Center; digital start-up angel investor. Previously, Deputy CTO, Architect and technology leadership roles at hedge funds Tudor, Bridgewater, Citadel, and Citigroup; MIT electrical engineering and computer science degrees undergrad and grad.
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