What Happened?
Vancouver, BC-based BuildDirect has Appointed Tal Ball as Chief Technology Officer
About the Company
BuildDirect is an online supplier of home improvement products dedicated to being below budget and above expectations. Through custom and proprietary web analytics and forecasting tools, BuildDirect is reinventing and redefining how consumers can receive the best prices for their home or renovation needs without sacrificing quality. For manufacturers around the globe, BuildDirect identifies in real time how a product is performing, forecast trends and pinpoint production needs to improve manufacturing efficiencies. By connecting the consumer directly to the manufacturer, BuildDirect simplifies the buying chain resulting in the best prices in the market with the same level of quality as national brands. Consumers enjoy the flexibility to purchase home improvement products online with generous free samples, easy product delivery, 30-day return guarantee and access to product experts. BuildDirect delivers a reliable and hassle-free experience in an industry known for historically poor customer service and where often, the consumer assumes all of the risk. Ultimately, BuildDirect exceeds expectations by supplying quality products and ideas for less time, effort and money giving customers a great sense of accomplishment by helping them turn their house into a home.
About the Person
Tal Ball brings what the Canadian company describes as "a unique mix of experience" spanning over 25 years in a variety of technology-driven roles. He joins BuildDirect from Gracenote, where he was senior vice president of products for technology and content. Tal joins BuildDirect at an important time in the company's growth strategy. Tal brings a unique mix of experience spanning over 25 years in a variety of technology-driven roles and joins BuildDirect most recently from Gracenote, where he was Senior VP Products, Technology and Content. Gracenote has been deployed to more than 1 billion devices around the world, serving hundreds of millions of active users driving billions of queries per month. Tal was an integral part of the development of the company's solutions to power some of the most influential brands in digital media, such as Sony and LG Electronics.
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