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McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is one of the world`s largest marketing communications networks. McCann Worldgroup`s operations are united across 120 countries by a single mission: to help brands play a meaningful role in people`s lives. This commitment focuses on creating work that earns a role in people`s lives by being interesting, evocative and useful. It`s powerful and effective creativity that helps clients grow their brands and businesses. To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
BlueConic is the world`s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 180 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including Hearst Communications, Moen, T-Mobile, Shinola, America`s Test Kitchen, and American Kennel Club.
TAG - The Awareness Group, is a Marketing, Public Relations and Creative Media Planning Agency dedicated to securing high-profile visibility for clients, through both traditional and highly creative initiatives.
We deliver brand excitement by telling inspirational stories, amplifying the moments that energize fans, and generating emotional connections that enhance people`s lives: creating passionate, life-long consumers of our clients` brands. By combining 30+ years of integrated media research, planning, buying, and analysis, with the expert storytelling of a brash, independent content production company, SCS brings a powerful approach to modern marketing. We unite the creative and media from strategy to concept, all the way through to execution unlike any other. Fiercely Independent Since 2016.
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, we have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.