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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Bullseye Strategy is a digital marketing agency that helps companies harness the power of digital and emerging media to acquire new customers and grow their relationships with existing customers.
We Are Social. We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We connect people and brands in meaningful ways by creating ideas people like and share. We call this social thinking.
Convirza is the first enterprise call tracking and call optimization platform. To address the growing demand for intelligence from phone interactions we combine traditional call tracking with the powerful analysis of phone calls. Convirza uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions and take action with fully-baked marketing automation. We help sophisticated marketers make better decisions, improve close rates and customer experience while increasing revenue. The company serves leading national and international brands in automotive, healthcare, hospitality, home and financial services. Designed for businesses of all sizes, media/publishing agencies, call centers, and more, it is a call recording solution that helps track and analyze calls to understand caller intent and behavior.
DiGennaro Communications (DGC) is the leading, independent marketing communications agency dedicated to the art of strategic communications for B2B and B2C companies. We are headquartered in New York, with offices in Santa Monica, CA and London. Our...