| Name | Title | Contact Details |
|---|---|---|
Renaud Casanova |
Chief Technology Officer | Profile |
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Atedra is an online advertising network representing major websites reaching more than 20,000 unique visitors per month. Atedra represents more than a hundred websites towards advertising agencies and national advertisers in Canada. Atedra represents over 200 French Canadian websites to agencies and national advertisers, and counts Cogeco, Le Devoir, the Car Guide and Resto Montreal among its roster of clients. Atedra’s network reaches 92% of Quebec internet users with 4.7 million unique visitors and 225 million impressions per month as per comScore data. Atedra has offices in Montreal, Toronto and Quebec City.
UpRoar Partners is a top sales outsourcing & strategy company that boosts the sales performance of B2B service companies. Schedule a strategy call today!
We bring together people and platforms with the sole mission of helping brands and organizations become culturally relevant. Drawing upon dozens of data sources, global scouts, experts, creators, and advisors in real-time, we radically improve the speed and relevance of creative ideas, product development, and innovation, helping brands and organizations react, adapt, and propel themselves into the future.
Carrot Creative is a full-service digital agency. We ideate, design and build campaigns for some of the world`s most innovative brands (like Red Bull, Target, Home Depot, Bravo, Jaguar, Wilson Sports, MTV and Disney) from our offices in DUMBO (Brooklyn, NY) and VENICE (Los Angeles, CA). Our technical prowess has secured us strategic partnerships with the leading social networks and our creativity has helped our clients use those platforms to grow their brand and their bottom line. We root everything we do in hustle, team and adventure - which translates to coworkers being actual friends, too many baked goods, ridiculous adventures, dogs in the office and unmet ambition.