CTOs on the Move

Code and Theory

www.codeandtheory.com

 
Code and Theory is a digital-first creative agency. We are a strategically driven company that lives at the intersection of creative and technology, solvers of consumer and business problems across the entire end-to-end customer journey, agents of change moving through today`s digital first world, and limited only by our own creativity. Since 2001, we have helped redefine the media landscape, creating a new generation of digital publishers. Today, we partner with leading brands and start ups alike, including adidas, BBC, CNN, Facebook, Google, J.P. Morgan Chase, NBC, and Unilever. Our team is comprised of over 500 strategists, technologists, designers, analysts, ...
  • Number of Employees: 250-1000
  • Annual Revenue: $10-50 Million

Executives

Name Title Contact Details
Karina Pino
Associate Director, Data & Analytics Profile

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