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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
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Glynndevins Marketing and Advertising is one of the leading providers in Business Services. It is based in Overland Park, KS. To find more information about Glynndevins Marketing and Advertising, please visit www.glynndevins.com.
Marketing Department as a Service. Mojenta is a full-service marketing agency exclusively serving B2B telecom, IT, cloud services, and SaaS companies.
Comscore is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. We are creating the new model for a dynamic cross-platform world. In January 2016, comScore and Rentrak Corporation – two leaders in measurement innovation – united to establish new currencies for understanding consumers` multiscreen behavior at massive scale.