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inVeritas is a global public affairs firm that specializes in government relations, management consulting, marketing & public relations, and research.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progress: AdCouncil.org
BlueConic is the world`s simplest and most accessible customer data platform, built for marketers to harness the data required to power the recognition of an individual at each interaction, and then synchronize their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 180 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including Hearst Communications, Moen, T-Mobile, Shinola, America`s Test Kitchen, and American Kennel Club.
Actual Size is a digital agency located in Pittsburgh. Were focused on the creative application of technology.