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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
JUSTLY is a global crowdfunding platform that provides investors of all sizes with access to private equity markets. With a focus on companies with ESG principles and solutions that address ESG needs, investors can select from a carefully curated portfolio of visionary companies that reflect their values and join a growing community of people who believe in making a difference. JUSTLY is a member of FINRA and working on its ESG certification.
PushSpring is the leading independent provider of device level targeting data and insights for verified iOS and Android mobile app audiences. The PushSpring data management platform provides advertisers with complete audience composition and interest data to acquire audiences, drive targeted engagement and increase ad monetization. Using advanced machine learning techniques applied to billions of monthly mobile app and device-level signals, PushSpring data scientists create targeting Personas and custom segments that represent the most accurate, multi-dimensional classification of mobile app audiences available. Distributed across major DMPs, DSPs, and programmatic platforms, Advertisers access PushSpring audience data to drive significant lift for mobile branding and performance objectives.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman Canada, established in 1996, has over 270 employees located across offices in Toronto, Ottawa, Montreal, Vancouver and Calgary. Edelman Canada was named a PR Agency of the Year award winner by Strategy Magazine in 2017 and 2018 and has been recognized as a Great Place to Work® for the last eight years.