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NCS`s mission is to help marketers and media companies measure and improve advertising performance by accurately linking what consumers watch, see, or hear with what they buy. Whether it`s television, print, radio, or the web, we provide the gold standard in marketing performance analytics.
Touchstorm (www.touchstorm.com) is a tech-enabled services company that builds video audiences for the world`s largest brands, like Toyota, T-Mobile, Gillette, ShopRite, CoverGirl, Bacardi, JCPenney, Grey Goose Vodka, and more.
A Strategic Brand Communications Agency, building Everything Speaks Brands for an Everything Speaks World. We unlock – then continually optimize – the inner voice of Brands to create meaningful, measurable and lasting results for clients. It puts us in position to consistently understand and nimbly respond to the Everything Speaks world in which our clients, and all consumers, live. Simply put, it empowers us to generate more ideas, more often, that make a bigger difference for our clients. And it`s made us one of the most unique – and quietly recognized – agencies in the country. Here, everything speaks.
Madwire® is a technology company that provides business management and marketing software and services for SMBs and franchises.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.