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Noble People is a creative media agency. Media planning is half of that equation. The real aim of media planning is to find ways to spend the least amount of money possible to achieve your business goal. The key to achieving this is understanding that media can be anything between a brand and an audience and that technology and innovation beats scale. But unless you`re asking experienced people with integrity to take that task on, you`re probably just in the game of media spending. And that game favors the guy with the most money. The other half of the equation is creativity. Creative media planning means finding smarter ways to make an impact. It`s what media planning should be, but sadly isn`t, so we make that distinction. It means making that money count.
Trader Interactive is the leading provider of online market places and digital marketing products serving the lifestyle vehicles and commercial equipment segments. Some of our brands include RV Trader, Cycle Trader, Commercial Truck Trader and Equipment Trader. Collectively, we reach a broad base of consumers with over 7 million monthly unique visitors through our online marketplaces, power thousands of dealer websites, and offer smart tools to assist dealers in more effectively running their businesses and serving their customers. We are transforming the personal lifestyles and businesses of our customers by the use of an innovative AI powered Cloud platform that allows them to acquire the vehicles and equipment best suited to their needs. This big data platform is at the heart of our consumer marketplaces and the digital solutions for our dealer partners. It has been the enabler for the digital transformation of traditional segments such as RVs, Motorcycles, PowerSports and Commercial Equipment and is now helping transform these further by participating in the new sharing economy.
Targetbase is a leading customer intelligence and engagement agency.
Midnight Oil is a dynamic marketing agency dedicated to creating meaningful connections through experiences that inspire. A team of strategic thinkers, creative artists and expert craftsmen, we take seriously our role as brand caretakers and culture-makers. With an unquenchable thirst for realizing the impossible, we view every challenge as an opportunity for innovation and take pride in exploding the status quo. Rather than simply responding to consumer demands, we insist on going beyond the bottom line to INFLUENCE, SHAPE, REDEFINE cultural values with insightful messaging that elevates and engages the world around us.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.