| Name | Title | Contact Details |
|---|---|---|
Christopher Kief |
Chief Technology Officer | Profile |
Crowd Point is an influencer campaign building platform that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Crowd Point`s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking. Powered by data science and built for marketers, Crowd Point`s platform builds influencer campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use. By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
Welcome to GTB. We`re an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution.) Until very recently we had three names. Team Detroit. Blue Hive. And Retail First. They were great names, but, we thought, wouldn`t one name be easier? GTB is home to 2,800 talented people working across the globe in over 40 locations for clients such as Ford Motor Company, Ford Dealers, Johnson Controls, and Purina.
Undertone executes and manages online advertising campaigns for leading advertising agencies and the marketers they serve.
352 Media Group is one of the leading companies in the Business Services sector.