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Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA).
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
For the past 8 years the Versus team has brought to life innovative and culture defining ideas and creative strategy with efficient and forward thinking production solutions. Our name is a statement to our clients, the industry, and a promise to ourselves. We are VERSUS the broken and inefficient model that puts bottom line above top creative. Therefore, we offer a full service creative approach, as a way to put ideas first.
Bryson Gillette is a minority-owned consulting firm that specializes in strategic communications, campaigns, and public affairs. They partner with clients to develop tailored strategies that shape narratives around the issues that matter to them.
Jana enables free apps to be truly free in emerging markets.Through Jana`s mCent app, our members discover and try a world of new apps without incurring any data charges. Free Internet connectivity is made possible through partnerships with 311 mobile operators.Over 30 million users of the mCent app and hundreds of clients, including Twitter, Amazon, and Tencent, have benefited from 4.0 billion megabytes of app usage driven by Jana’s platform.