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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
We help companies and brand owners predict customer behavior. Founded in 1984, our original focus was on providing unique and timely customer insights to the Automotive industry. We were the first company to develop an interactive customer follow-up program for the Automotive industry, set the foundation for survey-driven customer loyalty programs and pioneered an auditable and interactive way to track dealership performance. As the customer interaction with brands continues to evolve, so does our solution, ensuring that our clients are always on the forefront of managing the customer experience and leveraging the latest tools and technologies. We have expanded our work into other industries including Travel and Hospitality, Retail, Telecommunications, and Financial Services. Our work has evolved but our intent has not changed: to provide meaningful and actionable customer insight to our clients and to provide innovative tools and technologies for companies to manage their brands and their customers.
Pluralytics is an AI-powered platform that equips brands with real-time Content Intelligence to apply language that connects with the underlying values of their customers or find common ground across differences where polarized values exist.
Miroma Group is a global independent marketing business, uniquely placed to unlock value and drive growth for disruptive brands. The group comprises a global network of award-winning marketing and communications agencies, including the likes of Fold7, Buzz16, Contented, Hyperactive, Way To Blue, and Maker Lab, that provide a full suite of services for client partners. Designed to be different, Miroma Group also comprises an investment arm; Miroma Ventures, that`s changing the face of investing with its unique funding models for exciting brands that are aiming to raise seed and Series A funding. Defined by its agility and challenger thinking, Miroma Group works with clients that share its appetite for transformative growth, including Amazon, Diageo, eBay, Google, Netflix, Snapchat and Spotify.
SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S. and Canadian sites as well as mobile and tablet devices.