| Name | Title | Contact Details |
|---|
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
SGS is a leading global supplier of design-to-print brand development products and services to the consumer product, retail and store brand, life science, and printing and converting industries. SGS is a global company with locations in North America, Europe, Asia-Pacific and Latin America. We provide fully integrated graphic solutions with capabilities spanning creative services, graphic services, such as prepress and image carriers, color and print quality management, technology solutions for packaging and merchandising development, and specialty printing. A partnership with SGS provides a full spectrum of innovative solutions that streamline the capture, management, execution, and distribution of graphics. Our vision is to be the best graphics company in the world. Our mission is to maximize brand value and provide our clients with an optimum return on investment. SGS is committed to providing the highest quality service and products to our clients.
We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progress: AdCouncil.org
Sapient, an active element of Publicis.Sapient, is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard and Yale. The company has operations in North America, Europe, and Asia-Pacific.
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm`s diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as a 2014 Ad Age A-List Agency and winning 23 Cannes Lions together with its Primeunit since 2009. Weber Shandwick was also named PRWeek`s International Consultancy of the Year and The Holmes Report`s Best Healthcare Consultancy in the World in 2013, in addition to earning numerous best place to work accolades. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies.