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Scentfinity is a company that specializes in scent marketing for a variety of businesses. They use fragrance to create a memorable experience for clients and offer a range of scent solutions and marketing systems.
Shuttlerock empowers marketers to create without compromise, delivering world-class digital creative faster and easier than ever before. By combining in-house talent with a powerful technology platform, we streamline every step of the process and deliver creative built for your brand and optimized for every platform, audience and objective. Our Creative as a Service solution is designed to meet the challenges of a complex and rapidly-changing digital landscape. Providing flexibility and scale at a fixed monthly cost, marketers can finally get all of the creative they need to drive game-changing business impact. Founded in 2011, Shuttlerock operates in 30+ languages and are Official Creative Partners with Facebook, Instagram, YouTube, Google, Twitter, Pinterest, TikTok and Hulu. The company has offices in New York, Los Angeles, Austin, London, Berlin, Paris, Singapore, Tokyo, Auckland and Nelson, New Zealand.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.