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UNIFi was founded with a mission of solving the ubiquitous data acquisition and integration problem that has plagued enterprises since the dawn of data warehousing. The landscape of data analysis that enterprises are embarking on today has significantly advanced in just a few years time. The days of building an enterprise data warehouse to report on financial status or sales over time is no longer a competitive advantage; in todays world doing this well is now considered a cost of doing business. The core problem that has arisen in this new era of Analytics is business users have not been enabled to participate in the most critical part of the process that has the biggest impact on time to insight. With the advent of the Hadoop data storage and processing platform this has created a unique opportunity to build an application that enables the business to acquire data, integrate it, enrich it, and load it into a flexible environment where agile and iterative analytics can occur.
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