What Happened?
Portland, OR-based 4INFO appointed Rob DeMillo as Chief Technology Officer.
About the Company
4INFO has brought mobile display advertising out of experimental status and placed it squarely into the mainstream with other measurable media such as TV, radio, print, direct mail and online display. The AdHaven Platform enables true 1-to1 precision targeting and measurement at scale, with no limitations. At the center of the AdHaven Platform are a next-generation mobile ad server, an audience and data management platform, plus an analytics platform that combine to deliver the most advanced targeting and best ROI in the mobile advertising industry. Patent Nos. 8,792,909 and Patent Nos. 8,792,909 and 8,880,097 from the U.S. Patent and Trademark Office protects the technology at the core of the AdHaven Bullseye platform. In addition, AdHaven partners with the world`s leading data providers, inventory exchanges and ad sources to bridge the gap between mobile inventory and online advertising spend. 4INFO has been at the forefront of mobile innovation since 2004 and is headquartered in San Mateo, CA with offices in New York, Los Angeles, Chicago and Boston.
About the Person
Rob DeMillo is a 20-year entrepreneurial veteran, hired by StudioNow as the Chief Technology Officer (CTO) to grow the company’s technology team and capabilities in the San Francisco office. Prior to working with StudioNow, Rob held the CTO role at Discovery Digital Networks, where he managed the Engineering and Research and Development departments, and influenced the direction of Discovery Digital Networks’ current technology. Rob also held the CTO position at Revision3, Transpera, Inc., and Third Screen Media. Rob’s experience as a CTO includes overseeing the strategic direction of company technology, research and development, product development, and acting as the technical liaison to mobile operators, video content providers, and ad agencies, globally. Rob also served as Vice President of Mobile Technology at VeriSign, following the acquisition by Verisign of m-Qube where he was Senior Vice President of Engineering. Rob’s entrepreneurial pursuits include his role as Founder and CTO of Transpera, Inc. and Founder and CEO/CTO of MediaRush, an early market leader for media distribution within the home, and technology leadership positions at ATG and SynaPix. Rob is also a venture partner at SparkLabs Global Ventures, a seed-stage venture fund dedicated to wearable and IoT technologies. Rob holds B.S. degrees in Computer Science, Math, and Astrophysics and a M.S. degree in Computer Science from the University of Wisconsin – Madison.
Info Source
News
Short Profile